- Registered Dietitian (RD), CSCS
- Leads performance nutrition strategy across the Sports Academy ecosystem
- Expert in athlete health, supplements, education, and program implementation
Vision
THE NORTH STAR
Build a trusted, performance-driven supplement brand that empowers athletes to train, recover, and thrive on and off the field.
- Performance
- Trust
- Community
- Better Athletes.
Better People.
Who we are
SPORTS ACADEMY — DEMOGRAPHICS & POSITIONING
- Multi-sport performance training destination with national reach
- Serves youth (8+) through elite / professional athletes
- Programs: Training, Camps, Clubs, Events, Education, Nutrition
- High performance culture + trusted by parents, coaches & athletes
- Community: 100K+ athletes trained annually across multiple locations & digital
Discovery
SMART QUESTIONS TO UNCOVER ON THE CALL
- ›Where does Sports Academy see the biggest gaps in the athlete supplement market today?
- ›What do athletes, parents, or coaches ask for that you can't currently provide?
- ›What outcomes are you trying to drive most (performance, recovery, health, education, convenience)?
- ›Are there specific athlete segments (youth, female, endurance, contact sports) you want to serve better?
- ›What are your goals for a Sports Academy owned brand (revenue, community, retention, education, etc.)?
- ›How would you define the "Sports Academy standard" in a supplement?
Approach
LOW HANGING FRUIT STRATEGY
- Start with proven, high-demand categories
- Focus on daily use, wide appeal, and high compliance
- Solve for convenience, taste, and habit formation
- Tailor to youth & performance environments
- Execute exceptionally well (quality, taste, experience)
- Leverage existing trust, access & touchpoints
Stay away
CATEGORIES TO AVOID / HIGHLY COMPETITIVE SPACES
- ✕Greens / multi-vitamin basics (low differentiation)
- ✕Niche pharma-like products (regulatory complexity)
- ✕Trendy ingredients with short lifecycle (e.g., mushroom blends without proof)
- ✕Complex formulations requiring heavy education
- ✕"Science fair" supplements
Blueprint
MOMENTOUS BEST SELLERS
- 1
Creatine
3,565 reviews
Why it sells
Muscle performance · Cognitive support · Daily essential
- 2
Whey Protein Isolate
3,023 reviews
Why it sells
Recovery & muscle support · Clean formula · High protein per serving
- 3
Omega-3
1,157 reviews
Why it sells
Heart, brain & joint health · Trusted essential · Easy daily habit
- 4
Fiber+ (Powder)
170 reviews
Why it sells
Digestive health · Regularity & gut support · Soluble fiber benefits
- 5
Creatine Chews Flavor Stack
280 reviews
Why it sells
Convenient format · Great taste · On-the-go use
What this tells us: Foundational products win. Convenience wins. Daily habits win. These are our Stage 1 (Same Format) priority launches.
Why we win
GO-TO-MARKET ADVANTAGE — SPORTS ACADEMY ALREADY HAS
- Built-in trust with athletes, parents & coaches
- Access to a captive, engaged audience
- Education-first approach (RD-led)
- Multiple touchpoints: in-facility, camps, events, digital
- Strong brand equity + performance credibility
- Ability to test & iterate quickly with real athletes
Roadmap
4 PRODUCT CADENCE — 3-STAGE APPROACH
Stage 1
Same Format
(Quick Wins)
Goal: Build trust, credibility, and baseline purchasing behavior.
Strategy: Launch products in formats the market already understands.
Examples:
- Creatine Monohydrate Powder
- Whey Protein Isolate Powder
- Omega-3 Softgels
- Fiber+ Powder
- Creatine Chews Flavor Stack
Outcome: Repeat purchases, team adoption, trust, and daily habits.
Stage 2
Form Factor Innovation
(Drive Adoption)
Goal: Increase compliance, convenience, and usage frequency.
Strategy: Take proven products and make them easier, tastier, and more portable.
Examples:
- Creatine Gummies / Chews
- Electrolyte Stick Packs
- Protein RTDs / Shakes
- Travel Packs / On-the-Go Sachets
Outcome: Higher compliance, better retention, stronger repeat purchasing.
Stage 3
High-Performance Compounds
(Differentiate)
Goal: Differentiate with clinically-backed, performance-grade ingredients athletes can't get from commodity brands.
Strategy: Formulate around proven branded compounds with real science — built for output, recovery, and cognition.
Examples:
- goBHB® — clean ketone energy & endurance
- AstraGin® — nutrient absorption amplifier
- Cognizin® (Citicoline) — focus & mental sharpness
- Creatine + goBHB stacks for training days
- Pre-game cognition blends (Cognizin + caffeine)
- Absorption-enhanced recovery formulas (AstraGin)
Outcome: Premium positioning, higher AOV, and a defensible performance edge.
Operating Backbone
WHAT A2B PROVIDES
A2B provides the full operating system required to turn Sports Academy's athlete trust, nutrition expertise, and brand equity into a scalable supplement business.
Build
Develop the right products before wasting money on inventory.
- Market research & opportunity analysis
- Product roadmap and launch sequencing
- Formulation and R&D
- Ingredient sourcing
- Flavor development
- Manufacturer selection
- Packaging development
Launch
Move from concept to sellable product with the right compliance, economics, and go-to-market setup.
- Label claim guidance
- Supplement facts panel coordination
- Compliance review
- Pricing and margin modeling
- MOQ planning
- Shopify and ecommerce setup
- Fulfillment and 3PL coordination
Scale
Operate the platform after launch so the business can grow without operational chaos.
- Supply chain management
- Production scheduling
- Inventory forecasting
- Vendor management
- Reorder planning
- Analytics and profitability reporting
- New SKU expansion
You focus on athletes. We build and operate the nutrition business.
A2B handles the work behind the scenes: R&D, manufacturing, compliance, supply chain, ecommerce, fulfillment, and ongoing operations.